Car Shows

PRI Show 2023 – Indianapolis, IN

GM Scene Magazine®

The PRI Show - A Racer's Dream in Indy

The PRI Show was a racer’s dream – 1,000 exhibitors, 3,600 booths filled with innovative state-of-the-art equipment and products, thoughtfully curated Education sessions and program topics, special guest appearances, and ground-breaking feature vehicles, not to mention actual racing.

“Our show programming was a dynamic combination of the latest industry trends, annual traditions, and several satellite events designed to create networking opportunities and deliver tremendous value to the time attendees spent in Indianapolis,” said Karin Davidson, PRI Trade Show Director. “This year’s Show had it all for motorsports professionals looking for the products and expertise to take their efforts to the next level.”

The innovation of motorsports took center stage at the Featured Products Showcase, where Show attendees could discover hundreds of the newest and most popular racing and motorsports products. The EV & ALT Racing area incorporated cutting-edge technology related to alternative forms of racing propulsion and renewable fuels.

For many PRI attendees, coming to the Show was about the opportunity to make and maintain personal connections and the impact they had on business. “Attending PRI was definitely a major part of our marketing plan when we founded our company,” said Keith Kern of 3030 Autosport, manufacturers of forged racing and performance wheels, based in Terre Haute, Indiana. “Being on the PRI Show floor gave us credibility with customers.” That networking opportunity helped Kern and co-founder Philip Watson lay the foundation for long-lasting partnerships. “For us, the big picture was establishing personal relationships,” said Kern. “PRI was an opportunity to say thank you for trusting us with your business. That’s something you just can’t do remotely.”

For FASS Diesel Fuel Systems, makers of products designed to improve mileage and performance of fuel systems across the diesel market, including racing, PRI provided a unique opportunity for a deep dive into the high-performance market. “Our products were not only popular among racers but also with those operating the diesel trucks transporting the equipment,” said Jake Hopkins, FASS Director of Marketing. PRI offered FASS the opportunity to reach many different segments of its business in one place. “PRI allowed for a very focused period of engagement with our dealers, provided opportunities for new product introductions, and allowed us to engage not only existing customers but also emerging markets.”

GM Scene Magazine®